George Serafeim is the Jakurski Family Associate Professor of Business Administration at Harvard Business School. He has taught courses in the MBA and doctoral programs, chaired Executive Education programs, authored more than 100 articles and business cases, and presented his research in more than 100 conferences and seminars. He has spoken at major events in over 60 countries around the world and is one of the most popular business authors, according to rankings of the Social Science Research Network.